The Methodist Handbook was the first major piece of work after we created the Methodist Heritage brand. It's a comprehensive guide to many of the Methodist churches, chapels, burial grounds, plaques and more; all united by their part in the heritage of the Methodist story.
The handbook covers much of the UK and had plenty of scope for confusion with such varied content. So we developed a colour-coded key and divided the content accordingly.
We had also created guidelines that included photography styles so the commissioned photography had an 'art directed' level of consideration; as well as a skilled photographer making a comprehensive UK tour. The result is an impressive library of photography that we could pull from, helping our handbook to communicate the atmosphere of every site and help unite them all under the Methodist Heritage brand.