We were chosen to develop an identity for the degree show for Coventry University School of Art and Design. Our creative solution was unusual, intriguing and received some fantastic feedback from staff and students alike.
We called our concept 'surreal anagrams' - every headline was painstakingly translated into seemingly random, surreal statements, so on the invite 'you are invited to' becomes 'native yeti odour'!.. 'art and design' becomes 'darned giants' and so on. These headlines were backed up by the line [unpredictable ideas on show].
The work framed the students' work perfectly and, after such a positive response, we decided to enter it into the Fresh Awards. We were lucky enough to win gold and go on to win the Design Grand Prix. Here we are winning!
More images here.